Creating a logo for a company is always a hectic brainstorming venture by itself. We were not satisfied with the font we were using so far, it was difficult to read and we also wanted to highlight what the Vertical Station brings to our society.
With the great creativity of Zihao Wang, member of Johan Schwind experts-in-residence team at Urban-X (the urban tech accelerator supported by Mini/BMW group), we could highlight in 3 letters only our station. 3 horizontal bars to illustrate our station plateaus and capability to welcome multiple drones; the V for landing and the inverted V for take-off.
The new logo comes at a time where the company is accelerating fast to deliver critical missions such as emergency deliveries.